Arlyn Knox Joins Redwood Logistics as Chief Advertising and marketing Officer : Redwood Logistics
–Knox’s experience fuels Redwood’s development technique–
CHICAGO – March 27, 2023 – Redwood Logistics (Redwood), one of many fastest-growing provide chain orchestration and logistics execution firms in North America and innovators of Logistics Platform as a Service (LPaaS), as we speak introduced that Arlyn Knox will be part of the C-suite as the corporate’s first chief advertising officer (CMO). Redwood’s model consciousness continues to develop as the corporate targets market share enlargement by new SaaS-based product launches, strategic merger and acquisition exercise, and class recognition within the trendy fourth-party logistics (4PL) area for his or her means to combine the bodily and digital provide chains.
“Arlyn is a tenured govt with greater than 18 years of expertise in constructing international SaaS software program manufacturers to generate market valuation and income development, together with within the provide chain trade, and we’re excited so as to add her demand technology management and excessive vitality to our govt staff,” stated Mark Yeager, CEO, Redwood. “As we launch new merchandise that assist our clients overcome disruption and construct agile provide chains, her data of provide chain expertise and logistics execution will likely be instrumental in sharing our message with goal audiences and additional accelerating our development.”
Redwood confirmed important progress in a number of areas of its enterprise, rising to $1.28 billion in 2022 income that included 34 p.c year-over-year SaaS development and 400 p.c SaaS pipeline development, the catalyst for rising the management staff by including a CMO with robust SaaS expertise. Redwood’s innovation was just lately acknowledged by Gartner of their report titled ‘Innovation Perception: 4PL Outsourcing Fashions Cut back Logistics Threat and Optimize Price.’*
“Redwood’s fast acceleration and revolutionary strategy to turning into a contemporary 4PL with SaaS-based provide chain innovation has been thrilling to look at over the past a number of years,” stated Knox. “I stay up for integrating myself into Redwood’s collaborative tradition to construct upon the award-winning innovation that already exists and develop new methods to share the Redwood story and develop market share.”
Knox will likely be accountable for creating and executing Redwood’s imaginative and prescient and technique to drive go-to-market efforts with a deal with ROI, together with account-based advertising (ABM), demand technology, enterprise improvement, digital technique, artistic, occasions, social, communications, model and content material.
Previous to becoming a member of Redwood, Knox was SVP of International Advertising and marketing at Blue Yonder, the place she helped drive advertising contribution to income by greater than 50 p.c and rework the corporate’s model from JDA Software program to Blue Yonder. Previous to Blue Yonder, Knox held numerous advertising positions at SaaS-based firms together with Deltek, Cvent and extra. She earned a bachelor’s diploma in worldwide advertising and enterprise from The George Washington College and a grasp’s in enterprise administration from Florida Gulf Coast College. Knox can be a member of CHIEF, the one non-public membership centered on connecting and supporting girls govt leaders.
*Learn “Innovation Perception: 4PL Outsourcing Fashions Cut back Logistics Threat and Optimize Price, Revealed 12 September 2022 by Matthew Beckett, David Gonzalez” courtesy of Redwood Logistics.
About Redwood Logistics
Redwood Logistics, a number one logistics platform firm and trendy 4PL headquartered in Chicago, has offered options for transferring and managing freight for greater than 21 years. The corporate’s numerous portfolio consists of digital freight brokerage and versatile freight administration all wrapped right into a revolutionary logistics and expertise supply mannequin—Logistics Platform as a Service (LPaaS). LPaaS makes use of an open platform for digital logistics that empowers shippers to seamlessly mix-and-match companions, applied sciences and options into their very own distinctive digital provide chain fingerprint. Redwood connects a variety of consumers to the ability of provide chain administration, expertise and the trade’s brightest minds. For extra info, go to www.redwoodlogistics.com.
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Tyler Thornton
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