ATRI Opens Research on Challenges to Hiring Female Drivers

ATRI Opens Analysis on Challenges to Hiring Feminine Drivers

“We may also be collaborating with truck driver coaching faculties to determine recruitment and coaching points distinctive to girls,” ATRI Senior Vice President Dan Murray mentioned. (SunJae Smith/American Trucking Associations)

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The American Transportation Analysis Institute has initiated new analysis right into a query that the trucking business has seemingly been absolutely unable to reply for a few years: Why don’t girls appear to wish to be truck drivers?

Earlier ATRI analysis has confirmed that girls make up solely 8.1% of all U.S. truck drivers, however account for under 2.7% of the nation’s longhaul truck drivers. It additionally concluded that girls are usually safer drivers than males.

The ATRI research is the newest business effort aimed toward discovering methods to step up the recruitment of ladies as truck drivers — discovering out what they need earlier than they’re keen to climb right into a truck cab.

“Recognizing that sure fleets have considerably extra girls drivers than typical fleets, motor carriers might be surveyed and interviewed to determine finest practices in recruiting and retaining girls truck drivers,” mentioned an ATRI assertion. “Further outreach will give attention to girls executives at motor carriers so as to perceive points and alternatives past truck driving.”

“We may also be collaborating with truck driver coaching faculties to determine recruitment and coaching points distinctive to girls,” ATRI Senior Vice President Dan Murray mentioned.

Who Will Be Studied?

Researchers might be seeking to interview no less than 4 completely different feminine populations, together with:

• Feminine truck drivers who’ve been within the business now and are typically happy.

• Feminine truck drivers who’ve been within the business after which left.

• Ladies who’ve accomplished their truck driver coaching or have an interest potential future candidates.

• Ladies who’re bored with changing into a truck driver as a result of they imagine “it’s a “dinosaur business” and have security and safety considerations.

Supply: American Transportation Analysis Institute

Maybe the largest motive for recruiting girls is that the earlier ATRI research statistically confirmed that feminine truck drivers are safer than male truck drivers, Murray mentioned.

“So it’s simply another excuse to be extra aggressive than we’ve got been in attracting girls to the business,” Murray mentioned. “Not solely is there an enormous alternative by way of the variety of girls we may probably get, however on the finish of the day, we’ll have fewer crashes and decrease insurance coverage prices.”

There are already success tales in recruiting feminine drivers that ATRI can faucet into for strategies.

A kind of corporations is Boyle Transportation, which boasts that 40% of its drivers are girls and has awards for recruiting girls resting on a shelf in its all-purpose room.

“It helps as a result of we’re a crew operation,” mentioned Laura Duryea, director of driver recruitment {and professional} progress at Boyle.

“Now we have numerous feminine groups. Now we have two girls who’re simply acquaintances, we’ve got married girls, and people which can be simply pals which can be teaming.

“However I believe that having a tradition that not solely appreciates feminine enter and is open to having discussions with girls about what they want, and offering that tradition of inclusion, contributes to us having the ability to preserve that.”

Duryea added, “Being able for ladies to have their voice heard is actually vital, I believe, within the business as a result of the extra that we’ve got girls enter, the extra we cannot solely assist girls but additionally present an surroundings for them to really feel protected and supported as skilled drivers. Even all of our promoting has girls in them.”

There was clear proof at a few of the periods at this 12 months’s American Trucking Associations Administration Convention & Exhibition that an emphasis on the recruitment of truck drivers is rising.

Ladies In Movement adviser Brenda Neville. (John Sommers II for Transport Subjects) 

Efforts by girls’s teams reminiscent of Ladies In Trucking Affiliation and ATA’s Ladies In Movement are urgent the pedal to the metallic in advocating for placing girls within the truck cab.

WIM is ramping up a brand new membership program and crafting a booklet that’s centered on feminine impartial contractors, group adviser Brenda Neville, president of the Iowa Motor Truck Affiliation, mentioned at an MCE session.

“We engaged in conversations with our complete council, a various group of 34 outstanding girls, to make sure that we’re strategically dividing, conquering, and most significantly, poised to make waves in our business,” Neville mentioned.

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