Cleveland Matchmaking App for Trucking Raises $4.4 Million

Cleveland Matchmaking App for Trucking Raises $4.4 Million

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CLEVELAND — In a provide chain that desperately wants truck drivers, a Cleveland-based startup has an answer to the scarcity. Matchmaking.

Software program firm Drive My Manner lets drivers create profiles the place they describe what they’re in search of in a working relationship. After which the algorithm finds employers that may meet their desires and desires.

“We regularly get in comparison with well-liked courting websites,” founder and CEO Beth Potratz mentioned. “Solely we’re matching drivers with the roles they love.”

The corporate, based in 2016, introduced Oct. 27 that it closed on $4.4 million in enterprise capital funding.

Potratz mentioned the corporate is an answer to an issue she’s seen because the late Nineteen Nineties, when she labored as a human assets skilled. Employers had a one-size-fits-all method to hiring, when staff had been in search of jobs with advantages that match their particular wants.

She noticed the issue firsthand when she consulted for a trucking firm, the place even a decade in the past truckers had been in brief provide. However even when truckers are in demand, she mentioned it’s nonetheless arduous for them to discover a job that matches.

For drivers, work life and private life are inseparable, Potratz mentioned, particularly for drivers who journey throughout states. Usually, she mentioned drivers are recruited for jobs however discover out later that the place received’t match their wants.

Truckers protest on the Port of Oakland in Oakland, Calif. on July 18, 2022. The scarcity of truck drivers has weighed closely on provide chains as roughly 80,000 truck drivers retired or left the business as of 2021. (David Paul Morris/Bloomberg Information)

Potratz mentioned Drive My Manner’s objective is assist employers recruit and preserve drivers, and meaning each firms and staff being upfront about what they need.

“We’re viewing the motive force as a shopper within the employment relationship, whose wants are going to alter all through their profession,” Potratz.

Drivers fill out their profile and describe their best job. Will they be house on the weekends? What sort of cargo will they haul? Can they drive with their canine? Will they get a 401(ok)?

Will the truck, which is commonly the workplace and a house for a driver, be in good situation?

Potratz mentioned the corporate’s software program matches drivers with firms. And drivers, who she mentioned are sometimes “stalked” by recruiters, can select whether or not a matched firm contacts them.

She mentioned 70,000 drivers have created profiles, and plenty of of them are closely engaged with the platform. Thus far underneath 100 firms have signed on, though some are very giant employers, Potratz mentioned.

Drivers can use the service without spending a dime whereas firms pay Drive My Manner. Potratz mentioned the startup helps employers tease out what’s good about their jobs, offers them information about retention and helps them enhance their recruiting technique.


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In a traditional hiring course of, Potratz mentioned hiring managers can be fortunate to search out one rent out of 100 purposes.

Utilizing the software program is extra of a sharpshooter method, she mentioned. For each 23 drivers that specific curiosity in a job on Drive My Manner, one is employed for it. This implies employers want to draw fewer candidates to fill their roles.

With the cash raised, she mentioned Drive My Manner plans to increase the platform and its options.

The motive force scarcity that has plagued provide chains is predicted to develop, Potratz mentioned.

In line with a report from American Trucking Associations, the business is brief 78,000 drivers. That might develop to 160,000 drivers by 2030. Almost 1 million drivers should be employed within the subsequent decade to switch drivers that retire or depart the business.

Potratz mentioned she thinks a youthful technology, seeing the hours and sacrifices their dad and mom and grandparents made truck driving, are turning away from the profession.

“They’re in search of one thing else out of a profession,” Potratz mentioned. “I actually needed to indicate that trucking generally is a actually viable profession.”

This spherical of funding was led by venture-capital First Evaluation and included investments from JumpStart Ventures and the JobsOhio Development Capital Fund.

Potratz mentioned the corporate has raised extra then $10 million because it began.

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