Commerce group plans advert marketing campaign as a part of Truck Driver Appreciation Week

Trucking Strikes America Ahead, the industry-wide training and picture motion, is thanking America’s skilled truck drivers with its annual #ThankATrucker marketing campaign throughout Nationwide Truck Driver Appreciation Week, Sept. 11-17.. 

The marketing campaign, which encompasses outside, broadcast, and digital promoting, goals to coach the motoring public on the important job of the truck driver as a freeway hero, and trucking’s general contributions to American communities and the nation’s economic system. It additionally shines a lightweight on the roles obtainable inside trucking.

“TMAF is proud to host our annual #ThankATrucker marketing campaign to thank America’s truck drivers for his or her steady work – not simply throughout NTDAW, however each day,” mentioned Kevin Burch, co-chairman of TMAF and Vice President of Authorities Affairs and Gross sales at MTS. “America’s trucking {industry} has navigated many challenges this previous yr, together with a bottleneck provide chain and elevated shopper demand. Regardless of challenges, truck drivers stay on the entrance strains, delivering all of the important items that our communities depend on to maintain the nation provided and the economic system transferring ahead.”

As a part of the annual billboard commercial marketing campaign, TMAF partnered with state trucking associations and organizations to show personalised billboards alongside highways and freeways in a few dozen markets throughout the nation. 

The billboards may be seen on highways in Bentonville, Clarksville, Forrest Metropolis and North Little Rock, Arkansas; Northern Idaho; Ft. Wayne, Indianapolis and Terre Haute, Indiana; Cedar Rapids and Des Moines, Iowa; Louisville, Kentucky; Alexandria, Houma–Thibodaux, Lafayette, Monroe and Shreveport, Laouisiana; Minneapolis/St. Paul, Minnesota; Buffalo and Latham, New York; Las Vegas and Reno, Nevada; Dayton, Ohio; Memphis and Knoxville, Tennessee; Houston, Corpus Christi and San Antonio, Texas, and Blackstone and Keysville, Virginia.    

As a part of the training marketing campaign, TMAF shall be thanking truck drivers and sharing {industry} information on the radio airwaves on Crimson Eye Radio, Westwood One Sports activities and Westwood One speak radio packages. TMAF’s social media channels, together with Fb, Twitter, Instagram, LinkedIn, and TikTok will show instructional graphics and messages as a part of the marketing campaign. 

To view all ads from this yr’s #ThankATrucker marketing campaign, click on right here.