DHL Specific sponsors bass fishing professional Takumi Ito
To spice up their public profile and repute, some logistics companies firms search to affiliate themselves with the brilliant lights and pleasure of mainstream skilled sports activities by sponsoring professional athletes. Golf is a well-liked possibility; examples embody Ryder System Inc. launching an advert marketing campaign with the fortuitously named skilled golfer Sam Ryder (no relation), and forklift maker Mitsubishi Logisnext Americas Group backing the golfer Ayaka Furue.
However DHL Specific set its sights on an uncommon sport: The expedited supply agency just lately introduced it’s going to sponsor the skilled bass fisherman Takumi Ito. Ito will quickly wade into competitors within the Bassmaster Elite Sequence event and within the Bassmaster Traditional, referred to as the “Tremendous Bowl of Bass Fishing.” As Ito competes in opposition to different anglers, he reveals the identical “ardour and can-do spirit” that drive DHL’s profitable method, the corporate mentioned. And with each lure he casts, Ito will exhibit DHL Specific’s distinctive company colours, which seem on his bass boat, fishing gear, and clothes—and even his pickup truck.
In return for its backing, DHL hopes to hook new followers in each Japan and the U.S. “We determined to sponsor Ito as a result of he’s a high participant, rising past Japan to a global stage,” Tony Khan, president and consultant director of DHL Specific Japan, mentioned in a press launch. “We’re actually delighted to assist such motivated Japanese expertise in his quest for one of the best efficiency.”
