Gebrüder Weiss marks completion of biking marketing campaign with six journeys all over the world
Lauterach, September 30, 2022. The “Biking across the World” marketing campaign organized by worldwide transport and logistics firm Gebrüder Weiss ended as a powerful success. For six months, cyclists all over the world hopped on their bikes and used a biking app to report and add up the distances coated. The unique aim was to circle the globe as soon as, i.e., to cowl a distance of round 40,075 kilometers. The outcome: taking part cyclists considerably exceeded expectations by finishing a complete distance of 247,000 kilometers, greater than six occasions the size of the equator.
“We wish to thank every bicycle owner for supporting our marketing campaign. Our intention was to set an instance of sustainable mobility. “Biking across the World” will see a comeback subsequent spring,” says Frank Haas, Head of Company Model Technique & Communications at Gebrüder Weiss.
The immense success of the marketing campaign can be helpful for the reforestation undertaking supported by Gebrüder Weiss in cooperation with sustainability associate natureOffice in West Africa. The logistics firm financed planting one tree for each 40 kilometers cycled. Because of the cyclists’ efforts, the company forest in Sokpokopé, Togo, now contains 5,000 bushes and has reached its most capability. The corporate additionally donated 20 bicycles to native college youngsters, enabling them to achieve a secondary college in Kpalimé each day which might in any other case have been troublesome because of the lack of transportation infrastructure.
About Gebrüder Weiss:
Gebrüder Weiss Holding AG, based mostly in Lauterach, Austria, is a globally operative full-service logistics supplier. The family-owned firm employs almost 8,000 folks worldwide and boasts 180 company-owned areas. North American areas embrace headquarters in Chicago and workplaces in Atlanta, Boston, Dallas, El Paso, Los Angeles, New York, San Francisco, Montreal, Toronto, and Vancouver. Growing and altering with its prospects’ wants throughout its intensive historical past, Gebrüder Weiss can be a pioneer in sustainable enterprise practices having carried out myriad ecological, financial, and social initiatives. Personalized options with a single level of contact present prospects with an distinctive service expertise targeted on dependable and economical options. www.gw-world.com
Media Contact:
Karolyn Raphael, Winger Advertising and marketing
karolyn@wingermarketing.com
T 312-494-0422
