What to Anticipate from Digital Vendor Las Vegas 2022

Jeremy Louisos, Senior VP of Preowned Auto Logistics, talks with Jennifer Allen, Advertising Supervisor of Digital Vendor, in regards to the Las Vegas 2022 automotive trade convention (Oct 11-13, 2022) to search out out extra in regards to the convention, what attendees can anticipate, and the way they will get probably the most out of their expertise.

Jeremy Louisos:        Hello, my identify is Jeremy Louisos, and I’m right here at the moment with Jennifer Allen, Advertising Supervisor at Digital Vendor. Our matter at the moment is Digital Vendor Las Vegas 2022, an occasion that brings collectively the automotive trade’s main minds in expertise to speed up enterprise {and professional} development. Welcome Jennifer.

Jennifer Allen:          Hey, thanks a lot for having me.

Jeremy:          Thanks for coming again. We had an amazing dialog round Tampa again in April and we have been very a lot wanting ahead to having you again for this occasion.

Jennifer:        Yeah, we’re excited to be again on the present, and we’re excited to have you ever guys again in Las Vegas too.

Who Attends Digital Vendor and What Makes It Particular?

Jeremy:          Yeah, that’s superior. So simply beginning off and setting the stage right here, who attends Digital Vendor and why?

Jennifer:        So, at Digital Vendor, the principle attendees are dealership professionals and OEM, so anybody from a GM in a management position; now we have a whole lot of advertising and marketing, advertising and marketing managers, advertising and marketing administrators; after which we even have gross sales groups as properly, gross sales administrators, gross sales professionals, that come to the present, and it’s anybody trying to get the most recent and biggest in expertise to boost their operations at their dealerships.

Jeremy:          What makes Digital Vendor such a particular occasion?

Jennifer:        I believe one of many issues that actually makes it particular — and I’m nonetheless pretty new to the present, I’ve been right here a 12 months – and to me it’s simply wonderful to see the camaraderie and the bonding and the networking that goes on on the present. I really feel like each time I’m going it’s a reunion. Similar factor how we met, after which we met in Tampa, and now we’re going to Las Vegas. Everybody goes and so they’re excited to see one another. For those who’re new, everybody’s so open and welcoming that you simply don’t even really feel such as you’re new after a day of being there, and even an hour. So, I like the networking and the way a lot ardour all people has, to share data with one another. If it’s via the periods with the audio system, they simply need to share data as a result of they need to assist one another. If it’s networking individuals, I hear them say, “Let me know the way I can assist you.” Or vice versa. And so, it’s actually cool simply to see the entire trade come collectively to essentially assist one another develop.

Jeremy:          Yeah, I might co-sign all of that. I’m newer to the occasion myself. This will likely be my third Digital Vendor.

Jennifer:        Mine too.

Jeremy:          Yeah, that’s superior. So, it’s been occurring for fairly a while earlier than we have been concerned and I’ve discovered it to be very welcoming, similar to what you mentioned. And everybody’s prepared to assist. Folks have been going out of their option to ask, “Hey, do you have got all the pieces you want? Do you have got any suggestions from the occasion?” It actually looks like the parents, you and the remainder of the staff, actually care in regards to the occasion that you simply put out. And yeah, so I very a lot recognize it on this aspect and I’m searching for that reunion as properly, to attach with all people, since you get to see these of us just some occasions a 12 months.

Jennifer:        Precisely. That’s nice. And we additionally added this 12 months, we simply did a first-time attendee orientation the opposite day, and we had lots of people present up, so it was actually cool. We did a Zoom coaching and we’re going to ship that out to all people. So, even for those who’re not new, typically there’s great things to find out about going to the present. We’ve had a gaggle of girls that need to mentor different girls coming into the trade or coming to the present and so they need to maintain a pre-conference Zoom to community and meet one another. So, once you do present up, you already know some individuals nearly after which they need to have a gathering at lunch. So, it’s actually cool. Identical to I mentioned, everybody simply desires to assist one another and meet one another and community and assist one another develop.

What’s New About Digital Vendor Las Vegas in 2022?

Jeremy:          Properly, that segues properly into my subsequent query. Is there something new and thrilling other than what you simply talked about about this newest Digital Vendor occasion?

Jennifer:        There are a few issues. One of many latest issues we’ve added to this present, now we have what’s referred to as the activation quest, and principally it’s attendees, dealership and OEM attendees, have the chance to win $10,000. And to win this $10,000, there’s a lot of issues they will do to earn factors after which there are thresholds with these factors. So clearly the grand prize is $10,000, and it’s a must to get a minimal variety of factors to be entered to win that. There are additionally different factors after day one and day two. There’s a pacesetter board, whoever has probably the most factors, the highest three of these days get a $50 present card. After which additionally for those who get previous a sure threshold after day one and after day two you might be entered to win a go to a 2023 Digital Vendor occasion. So, I believe that’s going to be enjoyable and thrilling.

And methods you may earn factors — there are 12 cubicles that for those who go go to them, they’ll flash you their QR code and also you scan it, get factors. A type of cubicles is our Digital Vendor 360 photograph sales space. I don’t know for those who’ve seen these days at weddings or typically at sports activities video games or no matter they’ve the cameras that transfer round you in a circle, 360. They’re actually enjoyable. They’re actually cool movies. So, we’ve added that, and for those who put up it to your social media, you get factors that method. Even for those who don’t put up it and also you don’t need to get the factors, it’s nonetheless actually enjoyable and funky to have that video.

After which you can even get factors by going to the opening keynote and different periods which might be listed on there as properly. In order that’s one thing new we’re doing. We expect it’s going to be very interactive, very enjoyable, get individuals shifting across the flooring. In order that’s one thing new. We’re going to have a present pin, which we’ve by no means had prior to now to offer attendees. And we’re additionally giving attendees an digital enterprise card, which nobody actually is aware of about that but, in order that’s going to be enjoyable and thrilling. And it’s our method, our thanks present, to our attendees for coming and hopefully utilizing this digital enterprise card to assist them with their enterprise and networking and all the pieces. So these are only a couple issues which might be going to be new.

Jeremy:          I’m actually glad I requested that query. So, there are video games and adventures available. There are prizes to be gained. We get a type of actually cool pins I see everybody…they could have the automobile pin or these completely different certifications, so we will add that to our lapels or wherever. After which, yeah, it feels like we’re breaking information right here on the cardboard.

Jennifer:        The E-card and the present pin hasn’t actually been introduced. It’s okay if it’s on the market. It’s extra of a once you present up, “Right here you go. This can be a present from us to you.”

What Are You Trying Ahead to at Digital Vendor?

Jeremy:          Very cool. That’s superior. And so, making it somewhat private to you, Jennifer, what are you most wanting ahead to out of this occasion?

Jennifer:        As a marketer and this being my third present, and I got here in a few month earlier than the present final 12 months, so it was sort of simply get stuff completed, and now that I’ve really been via a complete cycle and I’ve been planning this one since day one from floor zero, it’s been actually cool to see a whole lot of completely different concepts flourish and are available to fruition. And for me it’ll be thrilling to see the thrill on the expo corridor, the complete periods and all the pieces, to know that I helped generate all these individuals to come back to the occasion and see some concepts that I’ve had come to motion. So, it’ll simply be actually cool to see all the pieces collectively. After which after all, networking. As we’ve talked about, identical factor, now I’m excited to see you once we go to the occasion as a result of we’ve met and there’s much more those who I’ve met alongside the way in which too, so it’ll be a whole lot of enjoyable to meet up with individuals.

Recommendation for Digital Vendor Attendees 

Jeremy:          That’s superior. And a query that I all the time love to shut with right here, what recommendation would you give to attendees trying to get probably the most out of this expertise?

Jennifer:        So, to get probably the most out of the expertise — when you register, you may be emailed a hyperlink to the app and the matchmaking platform. I might get in there, discover, discover ways to use it. You need to use it to match make earlier than you even go to the present and begin networking. Then you may undergo and take a look at all of the periods that there are going to be, and you’ll kind them based mostly in your pursuits, for those who’re advertising and marketing, gross sales, common supervisor, after which additionally on a degree of superior or new within the space, and begin making your schedule. Plan out earlier than you get there in order that once you’re there, you’re able to go. There’s lots of people, a whole lot of periods, a whole lot of exhibitors, so attempt to plan that out earlier than you go so that you don’t miss something.

Jeremy:          I believe that’s sage recommendation. It’s recommendation that we frequently obtain some model of; ensure you plan forward. The quantity of labor that you simply put in upfront, clearly you’re placing in a ton of labor setting this occasion up, however for the attendees the extra work that we do making an attempt to sport plan, strategize, perceive who’s there, arrange these conferences — that work up entrance, I believe, goes a good distance. Jennifer, this has been nice. Thanks a lot for bringing us via all of this. How can individuals join with you and Digital Vendor?

Join with Digital Vendor

Jennifer:        So, I’m glad you requested, however once you register, you may go to digitaldealer.com. Use promo code EMPROMO6 and get $200 off registration. And that’s E as in elephant, M as in cash, promo 6, and get $200 off your registration. And you’ll go to digitaldealer.com and discover the registration there.

Jeremy:          Thanks once more, Jennifer. That’s nice stuff. And you’ll catch the PAL staff at Digital Vendor Las Vegas 2022 at Sales space 522, and anytime at preownedautologistics.com. Thanks for listening.